Writing for results
Professional copy to meet your business needs
Copywriting services that deliver
These are exciting times for business. We have opportunities to deliver highly targeted marketing campaigns as proactive companies use technology to gain detailed insights from customer data.
But the copy has to be engaging in order for success to be realised.
Outsourcing to a professional copywriter with years of corporate sales and marketing experience makes a lot of commercial sense. Improving the quality of your copy helps you to meet your business objectives, whilst removing the onus of creating it from your in-house team.
How I can help
Writing is a serious business. Yet all too often it is not given the priority it deserves. How often have you seen text produced in-house in a hurry, then published to website or brochure without being checked properly, in order to meet a deadline? Mistakes may have crept in and the company's tone of voice isn't shining through. This could seriously damage your company's reputation and brand.
Using professional copywriting services from an experienced marketer enables your employees to focus on the tasks they were employed to do. You can be confident in the quality of your copy, and concentrate instead on achieving your business goals.
Being freelance, you can call on me as and when you require my services. You don't have to budget for the overheads associated with an employee. Prices are agreed per project up front, so you always know what the project will cost before you commit to using my services.
If you want high quality, results-driven copy for your organisation, get in touch.
My experience
Alison Clapham
is a Copywriter and Screenwriter.
I have 25 years of marketing and field sales experience, following 8 years of project management in a scientific research institute. More recently, I have applied my skills and experience to screenwriting and film-making.
I hold a Postgraduate Diploma in Marketing (DipM) from the Chartered Institute of Marketing.
Copywriting projects have covered a wide range of topics, including healthcare, marketing, technology, precision engineering, B2B, product information, and special promotional offers. I am also experienced at copy-editing and proofreading scientific papers.
Screenwriting projects have included healthcare training videos, corporate animations, and scripts in comedy and drama genres. My short film 'And Then There Were Two' was included in feature film 'The Impact' (2022).
What to expect
Quality results
My reputation for quality and reliability is very important to me, and I will do my utmost to produce copy that will get results, in line with your brief.
If you have existing in-house material you would like to give a quick polish, why not try my copy-editing and proofreading services.
Right first time
You want your project to get off the ground quickly. So do I. Whilst a certain amount of redrafting is included within the project fee, I believe it is better to get things right first time. So when you contact me about your project, I will help to ensure the brief you give me is as watertight as possible. If we understand each other, we will get the job done efficiently and to a high standard.
Project fees agreed up front
You will always know at the start of a project what my copywriting fee will be.
No escalating estimates or hidden costs. Straightforward. Like my copy.
Professional experience
With a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (DipM), I offer a professional copywriting service. With 25 years of B2B sales and marketing experience, I know what is required in order to produce effective copy.
Services offered
I have many years' experience of a wide range of copywriting and marketing services, and am happy to discuss any forthcoming projects you may have. Here are some of the tasks I can help you with:
Whether your requirement is for corporate training videos, video clips for your website, or a short film or series of programmes, I can help.
With both screenwriting and production experience, I can write scripts and advise on the practicalities of their production.
Sometimes it helps to have another pair of eyes to review your content. With an excellent attention to detail, I am a reliable and experienced copy-editor and proofreader, and would be happy to check content you have created in-house.
No job is too small! Even if all you need is a one-off piece of product editorial or a sales letter, get in touch!
Of course I can also help your brand to stay on target by writing longer articles for your online or print media, for blogs, magazines or catalogues.
Contact me
To find out more about how I can help supply your business with great copy, please fill in the form and I'll be in touch.
Get in touch
© 2023 Alison Clapham